Wednesday, March 5, 2008

What Are We About?

Welcome to understanding how the small business person/organization can make profits using basic marketing

knowledge employing internet tools. We help you develop internet marketing strategies that increase your chances the

search engine marketing spyders find your site. This process is called SEO or search engine optimization but SEO by

itself is not enough.

We will introduce you to the use of autoresponders as well as enewsletters utilizing Google tools to acquire more

customers.

Our site is dedicated to helping the small entrepreneurial person/firm outmaneuver the competition with quickness and

decisiveness in integrating no or low cost programs to enhance your bottom line.... basically realize more ROI by better

decision making and wise use of your time and limited resources. SEO and internet marketing strategies achieve the

higher SEO rankings in minimum time. Time of which many small business owners have little of.

We emphasize the danger of repeating the same actions over and over to similar questions and situations by using

autoresponders once and crafting them well for future uses. One well answered question can be placed on an

autoresponder and from that point on you will not have to answer the question again.

SEO also needs to be coupled with good customer service and our overall internet marketing strategy coupled with

imbedded videos and links in the autoresponders will make you money and save you time.

You do not have to be a programmer, or know HTML code to get ahead in the cyber world. 2008 is the year the

technical side gives way to the marketing side of internet marketing strategies and we will help you identify the tools to

use as well as how to manage and integrate those tools into an internet presence seen by search engine marketing bots.

Old fashion marketing principles such as

* customer recognition,

* prompt accurate communications, and

* thoughtful follow-up

have always prevailed and continue to do so. We will make it easier for you to embellish excellent customer service using

our methods and techniques, coupled with modern day low cost technology.




As we create and upgrade our site we will start using our blogs. Blogging is taking on much more relevance to search

engines using spyders or bots ( short for robots ) searching the web for content and increasing your SEO opportunities

for higher rank and recognition. Blogs can be very effective in search engine marketing and very low cost. Blogs are

often more desirable for higher search engine marketing rankings due to the constant change of new content. In the

past, due to changes having to be made to web sites to increase SEO, the technical web masters would do it and at a fee,

sometimes excessive. Today you can change blogs at will and for free so the search engine marketing bots have

recognized this and look at blogs for new content. We will help you realize the changes and make them work for you

thusly increasing your SEO by improving your internet marketing strategies.

For nice article on 16 ways to increase your blog traffic just click here.

Here are our blogs:

Guerilla Marketing For Small Business

Internet Marketing For The Small Business Entrepreneur

Guerilla Marketing For The Small Business Entrepreneur



Thank you for visiting with us.








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Wednesday, February 20, 2008

A Simple Internet Way to Spy on Your Competitor

Hi Folks,

I admit sometimes I'm so embarrassed to finally realize what I thought everyone else already knew. It's like teaching a Ph.D. physicist how to count!!

But and big But,

As I've discovered I'm often only fooling myself. Here's a couple of sure tips that are FREE and can immediately help you leapfrog and gain marketing knowledge amassed by your competitors over years, yet you have it in minutes.

Let's Begin:

When you do a Google search, do so for your own domain name.

Example would be name of your web site is: websitewonderful.com

Google will then bring up your site and if you look at bottom of the listing you will find what Google calls: "similar pages".

Click on the "similar pages" tab and see what Google decided your site is about and what other sites have "similar" content. When you go to those similar sites you should notice couple of things.

One is has Google really determined what your site is about? If not then the problem is probably due to poor meta tags on keywords and descriptions. We'll discuss that later.

Go to one of the sites that is similar to your site and do this:

1. Put your cursor on the "view" tab of that site and go down the menu until you find:

2. "Page Source" Click on that and the source of that web site, generally including the meta "keyword" and "description" tags will be seen.

3. Copy and paste into your worksheet the keywords and description.

4. Look at what is between the quotes for "description" and "keywords".

Now go back and google the keywords of your competitor into a google search and see if their site comes up on first page. If so you may have just found some keywords you should be using on your site.

It may have taken your competitor years to get to the point to get their site on first page using a vast array of different keywords and descriptive terms but you found them in a couple of instantaneous clicks.

It's really key to look at the best of your competitors sites, remembering there is basically nothing new under the sun, so copy and duplicate success. It's an honor to be followed by others hoping to be as successful as you so go forth and do well!!

Wednesday, January 23, 2008

Google Adword Cheatsheet

Here is a good "cheatsheet" for Google Adwords developed by Perry Marshall & Bryan Todd. Their site for more information is www.perrymarshall.com.

It is a simple, concise beginner sheet to help you get started with managing your campaigns. The process can get and is complicated but they've provided a nice check off list to help you head down the right path from the "getgo".

Friday, January 11, 2008

http://guerillamarketingforsmallbusiness.com/

Today we set up the web site, first page only, as we will show by example the many ways to minimize costs but maximize returns with savvy internet marketing using free and almost free tools.